Have you noticed that growing your Instagram following seems to take so much morethan just posting a pretty picture once in a while? The trend to digitalisation is gaining increasing significance within the equestrian industry, everyone is talking about algorithms and reach, but what does it mean?
As a rule of thumb, digital marketing covers all marketing that uses an electronic device or the internet to attract and retain customers. In other words, it’s any form of marketing that exists online, such as social media, email and websites. The great advantage is that you can promote a brand across multiple platforms quickly and cost-effectively, increase your reach and engagement with your target audience and sell your products and services. However, digital marketing platforms can be confusing to navigate and social media has become a time-consuming process. We hear you…
Let us help you with:
- Content marketing
- Social media marketing
- Email marketing
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Copy Writing & Content Creation
Content marketing involves creating and distributing valuable, relevant and consistent content to a clearly defined audience, primarily to drive customer action. A content marketing strategy may include blog posts, e-books, whitepapers and infographics. With your equestrian target market in mind, we can write attention-grabbing advertising and promotional copy and achieve Google-friendly blog content and editorial for your website.
Magazines and catalogues create instant engagement and, if the content and design are right, instant action. Proven electronic magazines, such as HorseVibes and the digital version of Equestrian Marketplace Catalogue are a great way to get your content in front of your equestrian target market.
Social Media Marketing
Facebook, Instagram, LinkedIn, Stories, Snapchat, Pinterest, Twitter… Social media is here to stay and undeniably the most insightful and best value-for-money advertising medium. Product research, shopping, sharing news and reviews– equestrians are engaging with social media for a number of reasons. However, with the multitude of social media platforms and the ever-changing algorithms it can be challenging for businesses to manage.
We help you choose the social media channels that work best for your business AND your target market, and build your audience, from scratch or from an existing account.
EH Marketing can…
- Manage your social media accounts to ensure a regular flow of engaging content
- Promote your product or brand via the Equestrian Hub website and take advantage of our existing audience
- Create campaigns and strategies for your business to grow your social media following and increase engagement
- Write and Publish blogs, an opportunity to develop a devoted following and increase web traffic
A well-maintained database of (potential) customers is priceless. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, for example sell products, share some news or tell a story, and – if you have the right set-up – send personalised emails to customers most likely to open your email to make a purchase.
Not sure how to go about it?
Let us design an elegant or engaging e-newsletter template or write the content to publish in your e-newsletter.
We can also build a database of online subscribers for your emails and newsletters via your website or social media.
In addition we have our own regular e-newsletter, Wot’s on Offer, published regularly to over 10,000 equestrian readers.
Search Engine Optimisation & Marketing
Heard of SEO but not quite sure how it works? SEO (Search Engine Optimisation) focuses on growing visibility in organic (non-paid) search engine results. SEO encompasses all the elements required to improve rankings, drive traffic, and increase awareness in search engines, as well as improving user experience.
SEM (Search Engine Marketing), otherwise known as paid search, is the process of gaining website traffic by purchasing ads on search engines.
What that means? Google and other search engines will find your business more easily if your website page content (text and images) is optimised. Making Google happy is key to being found on internet, since almost 90% of Australian web searches are flowing through Google. Our copy-writing service will create content that allows for more opportunity for relevant search phrases and more indexing of your business by search engines.
All sounds a little overwhelming?
Why not have everything professionally project managed by EH Marketing.