Advertise your equestrian gift lines and start getting more of the holiday profits!
The love of horses is more than a hobby. It’s a lifestyle that equine enthusiasts are passionate about! The world is filled with people who appreciate the beauty of horses running in the field. There are also those who own horses and find eventing so rewarding. If you sell equine related products, you need to reach out both to people who love horses close-up and those who admire them from afar.
Everyone has their favourite breed and discipline. If your gift line focuses on a specialised area, your target customer is even harder to find. Some items feature a “generic” horse that appeals to a broad range of customers. An effective approach to advertising will help highlight your products to the right people.
Like so many businesses and marketers, the holidays offer the best opportunity to grow your customer base. If your website isn’t getting the volume of traffic you need, a different approach to advertising can help. You need to use a new marketing strategy that attracts more people to your website. That’s something we can help you with!
As the holidays approach, people around the globe are looking for equine gifts to give their family members, associates, and even their children. It’s your best chance during the year to get more customers interested in the items you sell. Once they discover your products, they will keep coming back to you for more. Advertising your business gives them more choices to get gifts that are practical or just for fun.
Your range of equestrian products may be ideal as horsey gifts, even though you think of them as basics. Unusual items that make unexpected gifts are also a great choice. Some items that work great as gifts include:
- Eventing Clothes
- Graphic Tees
- Decorative Pillows
Why You Aren’t Getting Traffic
People actively search for equine products all the time. They know their gift choice will thrill the equine enthusiast on their list. Their searches often end in disappointment. They aren’t finding your website when they search for the products they want.
There are lots of tips on how to increase website traffic online, such as posting to social media with hashtags, using landing pages, and implementing an email marketing program to name a few. One piece of advice that often gets overlooked is to advertise online.
Make the Right Connections
The best way to make connections with all the potential customers with an interest in equine products is by advertising across numerous platforms. Advertise in both digital and print magazines, on social media websites, and through online groups and websites related to the equine industry.
Advertising in our magazine is just one part of an effective advertising strategy. But the more you do to increase familiarity with your brand, the more of the right people you’ll connect with. Your ad in our magazine is one way to help those people looking for the perfect horse gift to find you.
Proof You Need to Step Up Your Advertising Efforts
If you’ve already done everything you know to increase your business and it isn’t working, there’s something wrong. There could be problems with your website or with your approach to SEO. The more ways that you advertise your gift lines, the less likely your efforts are to fail. Your advertisement reduces the need to write perfect content. We do a lot of the work for you. Just place an ad that describes what you have and where to go to find it.
CONTACT US today and start getting your share of the equine industry profits for your gift line. Don’t miss out on a profitable holiday season!